STORY & CHARACTERS

Mafia III Story

The story of Mafia III: Lincoln Clay's revenge in 1968 New Bordeaux, full character profiles, faction rankings, and the setting explained.

What is the Mafia III Story?

Mafia III is set in 1968 New Bordeaux, a reimagined New Orleans. Vietnam veteran Lincoln Clay builds a criminal empire to take revenge on the Marcano crime family after his surrogate family is murdered.

Why explore the Mafia III story?

1

Know the Cast

Get full profiles of Lincoln Clay, his allies, and his enemies

2

Understand the Era

See how 1968 New Bordeaux shapes every mission and faction

3

Follow the Revenge Arc

Trace the story beats that drive Lincoln's rise to power

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